Hello,
Episode 16 of the indie business club podcast is here. We’ve called it Heart Shaped Box, and it’s all about whether or not you should choose a niche when running your indie business.
No messing with this one. It’s a short, fun show. Here’s what we cover:
Types of niche and how to pick one.
Pros - how it could benefit your business.
Potential cons - could it limit you or make your work boring?
ikigai (Mel had written it down wrong, no wonder she couldn’t say it)
Hey! Wait! If you enjoy the show, you can chip in on our production costs at ko-fi.com/indiebusinessclub please and thank you 💖
Voicenoted
We’ve got a voicenote in from Ayo Abbas, an award-winning strategic marketing consultant who specialises in working with construction and built environment firms. Ayo also has a podcast (podcast pals!) called The Built Environment Marketing Show. You can find Ayo here on LinkedIn, here on her website and here for her podcast.
Your friends and mine
Raymond Manzor is a sustainability copywriter for climate heroes. Ray also has a substack where he writes about climate change issues.
YouTube
You can now watch the show on YouTube here.
Forever in debt to your priceless advice
Mel set a goal for ten listeners to email in and let us know what they think of the show. We’ve had some incredible feedback in so far but we’re greedy and want more more more so please let us know what you think of the show. It helps us stay motivated 😉 #SixToGo
Email the show
Got a burning question about being a freelancer, founder, or independent business owner? Or a story about how you niched? Get in touch on show@indiebusinessclub.com and we might feature you in our upcoming Q&A episode.
Cheers,
Ben & Mel
Find our producer, theme composer and outlet fashionista Ant Henderson on LinkedIn 🐶
Support the show at ☕
🎙️ Spotify / Apple podcasts / Amazon Music and Audible
The back catalogue
15 The Masterplan: goal setting ft Janine Coombes and friends
b-side Word of the year
b-side LinkedIn revisited
14 Handbags and Gladrags: Industry Awards ft Charles Commins and Fab Giovannetti
13 You’re The Voice: Tone Of Voice ft Nick Parker, Rishi Dastidar and Amy Nolan
12 Plug In Baby: Software ft Jo Shock and Jack Chambers-Ward
11 Somebody Told Me: Referrals ft Bob Burg and Penni and Jo Pickering
10 Paranoid Android: AI vs creativity ft Tom Albrighton and Molly Scanlan
09 Shiny Happy People: Personal brands ft Lea Turner and Steve Folland
08 Chasing Rainbows: Business planning ft. Alastair Thomson and Melanie Johnson
07 A Design For Life: Creating for yourself with guest co-host Dan Nelken ft. Penny Brazier and The McKinneys
06 I Bet You Look Good On The Timeline ft. Dave Harland and Jonathan Wilcock
05 Flaming Lips: Public Speaking ft. Pascalle Bergmans, Becki Wilson and Nikki Pilkington
04 A Little Respect: Client Relationships ft. Jodie Newman and Sophie Cross
03 All Together Now: Communities ft. Mark Masters and Ant Henderson
02 It’s Oh So Quiet: Finding Clients ft. John Lyons and Bonnie Harrington
01 Fools Gold: Pricing your projects ft. Tom Garfield and Ange Lyons
00 What’s The Story? Podcast origins
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